Platform Insights
12signals continuously monitors hundreds of competitors across public data sources. These numbers are aggregated live from our pipeline.
What we track
Websites & Positioning
Daily checks on competitor websites for changes in messaging, pricing, features, and positioning. Historical tracking reveals how strategies evolve over months.
Job Postings
Monitoring career pages and ATS platforms. Hiring patterns are one of the strongest leading indicators of strategic intent — new engineering roles signal product development, sales hires in new regions signal expansion.
News & Media
Automated news discovery via Brave Search, RSS feeds, and web scraping. AI-powered relevance scoring and annotation filter noise and highlight strategically relevant developments.
LinkedIn Ads
Live tracking from LinkedIn Ad Library. Campaign grouping, timeline analysis, and creative library for visual comparison of your competitors' ad messaging.