See what your competitors are planning
12signals watches every move your competitors make and understands the strategy behind it.
No credit card required
Broad Data Foundation
Analyzes the interplay of public sources, market trends, and your own data such as customer tickets.
Your AI Researcher
Your personal AI agent knows the context and history of your competitors and delivers real insights.
Signal, not Noise
Hundreds of data points distilled into weekly briefings and focused dashboards — only what matters for your next decision.
Changes
over time
Traditional CI tools only track price and website changes. 12signals detects long-term patterns: how messaging evolved, when prices changed, and which features launched when.
- Detect strategy shifts
- Understand what experiments worked
- Identify optimal timing for your own moves
Your competitive
briefing
Every morning you receive a curated email with the most important competitor updates. Not a flood of datapoints — just what matters for your decisions.
- Strategically relevant changes, not every website update
- Personalized to your competitors and priorities
- Reading time: 1 minute
Week 23: 3 strategic moves by competitors
Added 5 new case studies with 1,000+ employee companies
20% increase suggests premium positioning
New AI features prominently placed on the homepage
Your premium researcher
at a fixed price
One price for all features. No tiering by number of competitors. No hidden fees.
- 5 competitors (more on request)
- Daily + weekly AI briefings
- Historical analysis timeline
- Personalized setup by specialists
- Email support
Questions & Answers
How is 12signals different from tools like Competitors App or Visualping?
Traditional CI tools deliver masses of data points that require a lot of effort to interpret — 12signals provides real competitive observation, like a human researcher would. That's the difference between "Competitor X changed the website" and "Competitor X is shifting to enterprise customers."
How does the AI analysis work?
12signals analyzes patterns across multiple data sources over time. Website changes, social media updates, and market trends are combined to identify strategic intent — not just surface-level changes.
What data do you collect about my competitors?
We analyze publicly available information: websites, social media posts, press releases, and market data. No private or protected information.
What if I have more than 5 competitors?
We're happy to provide a custom plan for your needs. Most customers focus on their 3–5 most important competitors for better insights.
Can I cancel at any time?
Yes, monthly cancellation. No long-term contract. After the 14-day trial, the subscription continues until canceled.
How fast will I get results?
Data collection starts right after setup. You'll receive first insights in the first weekly briefing.
Stay one step ahead
of your competition
Your competitors are already planning their next move. With 12signals, you stay one step ahead.