Pulse
Track every competitor in real time.
29€ /month
Start free trial - 5 competitors
- 1 team member
- Daily digests per competitor
- Product, news, marketing & recruiting signals
- KPI extraction
See what your competitors are planning
12signals watches every move your competitors make and understands the strategy behind it.
No credit card required
Broad Data Foundation
Analyzes the interplay of public sources, market trends, and your own data such as customer tickets.
Your AI Researcher
Your personal AI agent knows the context and history of your competitors and delivers real insights.
Signal, not Noise
Hundreds of data points distilled into weekly briefings and focused dashboards — only what matters for your next decision.
Changes
over time
Traditional CI tools only track price and website changes. 12signals detects long-term patterns: how messaging evolved, when prices changed, and which features launched when.
- Detect strategy shifts
- Understand what experiments worked
- Identify optimal timing for your own moves
Acme CRM Positioning History
The simple CRM for startups
Jun 24 – Oct 24
CRM for growing teams
Oct 24 – Jul 25
A/B Test
The modular CRM for B2B scaleups
AI-native CRM for revenue teams
Jul 25 – Nov 25
The AI-powered CRM for B2B
Nov 25 – May 26
01/2507/2501/26
The simple CRM for startups
CRM for growing teams
A/B Test
The modular CRM for B2B scaleups
AI-native CRM for revenue teams
The AI-powered CRM for B2B
Your competitive
briefing
Every morning you receive a curated email with the most important competitor updates. Not a flood of datapoints — just what matters for your decisions.
- Strategically relevant changes, not every website update
- Personalized to your competitors and priorities
- Reading time: 1 minute
Week 23: 3 strategic moves by competitors
Competitor A Shifts to enterprise
Added 5 new case studies with 1,000+ employee companies
Competitor B Price change on Pro plan
20% increase suggests premium positioning
Competitor C Feature launch: AI integration
New AI features prominently placed on the homepage
Your premium researcher
at a fixed price
Radar
Understand market movements and early signals.
99€ /month
Start free trial - 10 competitors
- 5 custom topics, e.g. Agentic AI
- 10 team members
- Everything in Pulse
- Daily digests also per topic & segment
- Competitor Segmentation
- Weekly Strategic Assessment
Studio
Analyze strategies and tactics in depth.
from 449€ /month
Talk to sales - 20+ competitors
- 15+ custom topics
- Unlimited team members
- Everything in Radar
- Advertising Analytics
Questions & Answers
How is 12signals different from tools like Competitors App or Visualping?
Traditional CI tools deliver masses of data points that require a lot of effort to interpret — 12signals provides real competitive observation, like a human researcher would. That's the difference between "Competitor X changed the website" and "Competitor X is shifting to enterprise customers."
How does the AI analysis work?
12signals analyzes patterns across multiple data sources over time. Website changes, social media updates, and market trends are combined to identify strategic intent — not just surface-level changes.
What data do you collect about my competitors?
We analyze publicly available information: websites, social media posts, press releases, and market data. No private or protected information.
What if I have more than 5 competitors?
We're happy to provide a custom plan for your needs. Most customers focus on their 3–5 most important competitors for better insights.
Can I cancel at any time?
Yes, monthly cancellation. No long-term contract. After the 14-day trial, the subscription continues until canceled.
How fast will I get results?
Data collection starts right after setup. You'll receive first insights in the first weekly briefing.
Stay one step ahead
of your competition
Your competitors are already planning their next move. With 12signals, you stay one step ahead.